Marketing Manager

Marketing Manager – Work With Your Handz

About the role

Work With Your Handz is growing and looking for a Marketing Manager to own our marketing strategy and lead it from plan to execution. This is a fully remote, U.S.-based position.

Work With Your Handz is a recruitment agency specializing in the residential and commercial services sectors. We recruit all types of skilled trades, as well as management and leadership roles.

This is a strategic, hands-on role reporting directly to the CEO and working closely with our COO and Lead of Business Development. You will guide where and how we show up in the market and tailor our message to very different audiences: private equity firms and their portfolio companies, established mid-size service businesses, fast-growing companies, and the skilled trades and leadership candidates we place. You will own our social presence, public relations, content and campaign performance, and manage our outside agency partners.

This role goes beyond content creation and graphic design. We’re looking for an analytical marketer who uses data to guide decisions, improve performance, and drive measurable results.

This position will grow as our company grows.

What we offer

• Medical benefits: 50% employer-paid healthcare, 75% paid vision and 90% paid dental

• 401(k) with company match: 100% of employee contributions up to the first 3% of pay, plus 50% of contributions on the next 2% of pay

• A stable and challenging career with real ownership

• Work from home

• A fun and professional team: we work hard, and we have a sense of humor

• People who love what they do and support each other

• A supportive and caring leadership team

• Opportunities for advancement as our company grows

• Paid time off (PTO) and paid holidays

What you’ll do

Content and communications

• Write and distribute press releases on company news, milestones, partnerships, awards and industry insights

• Create, schedule and post social media content across LinkedIn, Facebook, Instagram and X; engage with followers and grow our community

• Create and update marketing collateral, such as one-pagers, brochures, case studies and email templates, and keep it current and organized

• Write blog posts, newsletters, website copy and job promotion content

• Build and send email campaigns and nurture sequences in our CRM

Audience-specific marketing

• Private equity firms and portfolio companies: position us as a trusted talent partner for roll-ups and add-on acquisitions through case studies and targeted outreach

• Mid-size service companies: build campaigns that show our expertise in hiring skilled trades and management

• Growth-stage clients: create messaging around scaling teams quickly, building leadership benches and opening new markets

• Candidates: grow our employer and recruiter brand so skilled tradespeople and leaders seek us out; promote open jobs across job boards, social and community channels

Planning and guidance

• Build and maintain the marketing plan and calendar, aligned with the company’s growth plan

• Provide guidance on where to invest, which channels, industry events, associations, publications and communities reach each audience best

• Recommend measurable goals for lead generation, brand awareness and candidate pipeline

Collaboration

• Report to the CEO and partner with the COO on priorities and marketing budget

• Assist the Lead of Business Development with pitch decks and presentations when needed

• Work with our outside marketing agency, freelancers and other vendors as needed

Reporting

• Track and report monthly on leads, engagement, website traffic, email performance and candidate applications

As the role grows

• Support thought leadership for the CEO and recruiting leaders, including articles, award submissions and media relationships

• Expand into larger content such as salary guides, market reports and video

• Help build the marketing team as the company grows

What you bring

Required

• 5+ years of marketing experience, including B2B marketing

• Experience in staffing, recruiting, home services or commercial services

• Strong writer with proven experience writing press releases, social media content and marketing collateral

• Experience running social media accounts for a business, from content creation to scheduling and engagement

• Experience designing marketing collateral in Canva or Adobe products

• Experience with Pipedrive or a similar CRM and email marketing platform

• Experience marketing to more than one audience, such as clients and job candidates

• Highly organized, detail-oriented and comfortable managing multiple deadlines

• Comfortable tracking results and turning data into clear reports

• Proficiency with Microsoft Office (Word, Excel, PowerPoint)

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience

• Must be tech savvy and able to learn new technology quickly

• Must have experience working with Claude, ChatGPT or other LLMs

• Experience with Google Analytics, SEO and website content management

Nice to have

• Media relations experience with trade or business publications

• Paid social advertising experience

• Adobe Creative Cloud (Photoshop, Premiere), video editing or photography

• Experience with TikTok, YouTube or Reddit

• Experience with applicant tracking systems or job board advertising

• Experience working with an outside marketing agency

Please include 2–3 writing samples with your application, such as a press release, social posts or a piece of collateral.

Compensation and growth

Salary: $60,000–$70,000 base, plus eligibility for a discretionary performance bonus, based on experience and results.

The base compensation for this position is expected to range between $60,000.00 – $70,000.00 per year. This range is a good-faith estimate, based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, the expected quality and quantity of work, and internal pay alignment, as needed.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

About Work With Your Handz

Work With Your Handz is a national skilled trades recruiting firm. Since 2018 we have made more than 2,500 placements, connecting HVAC, plumbing, electrical and other trades professionals with residential, commercial and industrial service companies, from apprentice and technician roles through management and executive leadership. Our services are always free to candidates. Work With Your Handz is a 2026 Inc. 5000 company.