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Vice President of Marketing

Position Overview

A leading home services organization in Arizona is seeking a Vice President of Marketing to lead strategy, execution, and performance across a high-growth, multi-market business.

This executive will be responsible for building and scaling a marketing function that drives customer acquisition, strengthens brand presence, improves retention, and enhances the overall customer experience across the Phoenix and Tucson markets.

This is a highly visible, performance-driven leadership role for a marketing operator who understands how to connect brand, demand generation, and customer insights directly to revenue, market share, and return on investment.

Why This Role Exists

The company is in a strong growth phase and sees marketing as a critical lever for continued expansion. This role has been created to bring senior-level leadership, stronger strategic alignment, and greater accountability for performance to the marketing function.

The right leader will modernize and elevate marketing capabilities while ensuring every dollar spent is aligned to measurable business outcomes.

What Success Looks Like

In the first 6–12 months, the Vice President of Marketing will be expected to:

• Build and execute a marketing strategy directly tied to company growth and P&L performance

• Increase lead volume and improve lead quality while driving stronger marketing efficiency

• Strengthen full-funnel marketing performance across digital and traditional channels

• Create a more unified brand presence while maintaining local-market flexibility

• Establish clear reporting, forecasting, dashboarding, and testing rhythms

• Build strong cross-functional alignment with Operations, Sales, Finance, and Technology

Key Responsibilities

Executive Leadership & Marketing Strategy

• Own and lead the overall marketing strategy in alignment with growth goals and market expansion plans

• Serve as a strategic advisor to executive leadership on brand positioning, market opportunities, and competitive dynamics

• Drive an integrated marketing approach across acquisition, retention, and customer experience

• Manage and optimize a marketing budget of $10M+ with strong fiscal discipline and ROI accountability

• Lead, coach, and develop an internal marketing team of five

Demand Generation & Performance Marketing

• Own full-funnel demand generation strategy across paid search, paid social, SEO, display, CTV, email, and emerging channels

• Improve campaign performance across lead generation, conversion, booking rates, and revenue contribution

• Strengthen channel attribution, segmentation, reporting, and optimization efforts

• Ensure marketing investments are evaluated against clear performance metrics and business impact

Brand Strategy & Customer Experience

• Strengthen and evolve the company’s brand strategy across multiple markets

• Lead integrated campaigns, content initiatives, advertising, and customer-facing brand experiences

• Ensure consistency across digital, print, branch-level, and customer touchpoints

• Balance centralized brand control with the flexibility needed to execute effectively at the local level

Analytics, Insights & Forecasting

• Build a stronger consumer-insights capability to inform strategy, messaging, and campaign decisions

• Own core KPIs, dashboarding, monthly business reviews, and forecasting processes

• Partner closely with Finance to connect marketing investment to profitability, pipeline quality, and revenue outcomes

• Foster a test-and-learn culture rooted in data, experimentation, and continuous improvement

Cross-Functional Partnership

• Partner with Operations and Sales to align marketing initiatives with business needs and market priorities

• Work closely with Technology teams to improve digital conversion points and overall customer journey

• Support employer brand and recruiting-related marketing initiatives in collaboration with HR and Communications as needed

Ideal Candidate Profile

The ideal candidate is a data-driven, commercially minded B2C marketing leader who has successfully built and scaled marketing programs in a high-velocity, local-market environment.

This role is best suited for someone who has owned real business outcomes inside an operating company, not someone whose experience is limited to agency-side leadership or brand strategy alone.

Target Background Includes:

• 10+ years of progressive marketing leadership experience, including senior or executive-level responsibility

• Proven success leading marketing for a local, consumer-facing service business

• Home services experience is highly preferred; franchise or multi-location consumer services experience is also highly relevant

• Deep expertise in demand generation, performance marketing, and full-funnel optimization

• Strong experience managing large budgets and improving marketing efficiency and ROI

• High analytical fluency, including attribution, forecasting, experimentation, and KPI management

• Demonstrated ability to build, lead, and develop teams while remaining hands-on when needed

• Experience in modernizing marketing systems, processes, and reporting infrastructure

• Bachelor’s degree required; MBA preferred

• Phoenix-area candidates strongly preferred; relocation support may be considered for the right individual

Non-Negotiables

• Has owned marketing outcomes inside a business, not just through outside client or vendor relationships

• Can speak credibly to marketing performance using metrics such as CAC, CPA, LTV, conversion rate, lead quality, booking rate, close rate, and revenue per lead

• Has partnered closely with Operations, Sales, and Finance

• Comfortable in a fast-paced, high-accountability environment

• Willing to be both strategic and hands-on

About the Company

This is a well-established, growth-oriented home services company with a strong market presence in Arizona and ambitious plans for continued expansion. The organization views marketing as a core growth engine and is making meaningful investments in talent, infrastructure, and performance improvement.

This role offers the opportunity to join a highly visible leadership team and make a direct impact on growth, brand strength, and market position.

EOE

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